It is crucial to pick a name that not only describes what is for sale, but is catchy enough to entice customers to come in and browse.Ī bookshop lit by dozens of tiny lamps which seem to risk burning the store down at any moment.
In fantasy worlds, the best marketing a store has is its name. Not every shop has a storefront, but every shop needs a name. Others, like blacksmiths, make their wares on-site and may only have a small counter in their workshop to sell from. Plenty of merchants operate out of a traveling wagon, or a tent they set up at a market. Money has this tendency to burn a hole in your pocket, so what better way to solve that than with a shopping spree? In a fantasy world, this could just be a supply run or it could be an intense haggling-session to purchase an enchanted axe.
